Performance · Media · Technology

The growth partner for brands that play to win the category.

Google, Meta, Microsoft and TikTok partners. Full TikTok studio. Eye-tracking and AI-search tech. One team. One number.

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The receipts

Numbers that move
the P&L.

Every engagement is underwritten by a commercial number. Revenue. CAC. Contribution margin. Reported weekly.

£0+
Media managed across Google, Microsoft, Meta, TikTok and CTV
0
Average blended ROAS lift in the first 90 days
0+
Years combined. Fortune 100 boards. D2C unicorns. Category leaders
0
Client retention past year one. We stay because we ship

Trusted by ambitious brands · platforms we build on

Certified partners

Google Partner
Microsoft Advertising Partner
TikTok Marketing Partner
Meta Business Partner
Claude Certified
The studio

Creative that earns its keep.

Every frame pressure-tested against one metric: incremental revenue.

Why us

The edges most agencies don't have.

Four specialisms the UK market is short on. All under one roof. All run by the founders.

01
Microsoft Ads specialists

One of the only UK agencies with a real Microsoft Advertising practice. Bing, Edge, LinkedIn Audience Network, Copilot. A proper second channel while everyone else runs Google alone.

02
AI search & LLM visibility

Buyers ask ChatGPT, Perplexity and Google AI Overviews before they Google. We engineer your brand to be the answer. GEO, AEO, structured data, retrieval tuning.

03
Eye-tracking technology

Official UK partner for Viewpoint System. Eye-tracking for shoppers, trainees, operators and spaces. Attention becomes evidence.

04
90-day payback window

Every engagement underwritten to a commercial target. Revenue, CAC or contribution margin. Named at kickoff. Reported weekly.

What we do

Five practices. One P&L.

Performance. Media. Technology. Plus AI search and conversion sites. Five capabilities, one bill, one accountable number.

Selected work

Growth, shipped.

Recent engagements. The brief. The move. The number. Full case studies on request. NDAs honoured.

Founders

The team behind the number.

Tom and Magda have scaled paid, built media tech and advised boards through the last three platform shifts. Strategy and the number stay with the founders.

MF
Magda Frackowiak
Co-Founder · Performance

Fifteen years scaling paid performance for D2C, retail and subscription brands across UK and EU. Specialist in Google and Microsoft Ads. One of a handful of UK specialists running a serious Microsoft practice. Magda owns the commercial outcome: forecast, media mix and the number you report to the board.

TG
Tom Goodwin
Co-Founder · Media & Technology

Builder, operator and one of the most-quoted voices on the future of media and tech. Tom runs our media and technology practices: TikTok and short-form (via Londonbanana), eye-tracking and AI search (via Eyetracked). Creative intuition backed by real engineering.

Turn spend into
growth you can defend.

15-min discovery call. We'll look at your current mix and name the two moves we'd make in week one. No pitch deck.

Book a discovery call team@hellogameplan.com